CHAIRMAN’s LETTER, CloudNine Magazine

Summer 2022


Have you ever seen the world so busy? The global economy is roaring back from the Covid days, and though we’re not “in the clear” yet, we’re certainly not looking at the doom and gloom of 2020/2021.

Southern and Mokulele weathered the storm with zero layoffs or furloughs, and we’ve added a dozen routes and a hundred pilots since the pandemic started. Best of all, we made clear to the world the way we do business. Our fares are substantially the same as they were in 2019, and our fees have not increased even while inflation has manifested itself in everything from milk to eggs to gasoline.

In 2022 alone, we’re adding nearly 10 new cities on the continent, plus a wholly new brand Marianas Southern Airways in our Far Pacific footprint of Guam and Saipan. With these new island destinations, Southern Airways will have the first flight to take-off from American soil every day (Saipan) and the last flight to land every night (Honolulu). That’s quite an accomplishment for a commuter carrier founded in Memphis, Tennessee only a decade ago!

Speaking of our founding, I’m very proud to announce that Southern will launch new service from my hometown to the world’s busiest airport, Atlanta Hartsfield-Jackson International Airport on June 1st. I grew up (and started my first business—an AM radio station) in rural West Tennessee in the 1980s. Now, over 30 years later, Southern will launch service from Jackson, Tennessee to Atlanta beginning June 1st. It will be a wonderful homecoming for me to arrive on the first flight from Hartsfield!

We have a few other “firsts” coming this summer. Southern’s first two Saab 340 aircraft will launch in June, with 30-seat, cabin-class service between Honolulu and both Molokai and Lanai. And, Southern’s first PC12 service at multiple cities on the west coast and desert southwest will start in July.

In August, we’ll once again serve passengers traveling to the Burning Man Festival in California, and we’ll mark our tenth season serving Destin and the Emerald Coast this June.

Wherever you are while reading this letter, please know how much we appreciate your business and thank you for making Southern Airways America’s Fastest Growing Commuter Airline. You’re the reason we all come to work everyday.

Onward and upward,

Chairman and CEO