Half of Americans Ready to Take A Trip This Spring

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Although the idea of a vacation has felt like an impossible dream for such a long time, paradise may be on the horizon. Americans are becoming increasingly confident that life will soon return to normal — and they are keen to hit the road as soon as possible. In fact, a new Tripadvisor survey reveals that half of U.S. respondents (50%) are planning a trip this spring (March 1 through May 31).

Notably, millennials are more optimistic and eager to return to travel than any other generation:

  • 58% of millennial respondents are planning a trip this spring (compared to 50% of all age groups).
  • 71% of millennial respondents feel comfortable dining out this spring (compared to 62% of all age groups).
  • 54% of millennial respondents believe day-to-day life will return to normal within three months (compared to 38% of all age groups).
  • 56% of millennial respondents believe they will be better off financially in the next 12 months than they are today (compared to 41% of all age groups).

And while 2020 was the year of the staycation, with the vaccine rollout comes increasing confidence in bigger trips. Tripadvisor site data shows that of Americans who are actively planning a trip for spring on Tripadvisor, over one-third (34%) are searching for international destinations, compared to 66% searching for domestic destinations.

But which destinations are blooming this spring?
Not surprisingly, many Americans are setting their sights on sunny destinations near the ocean. The fastest-growing destinations this spring (those with the biggest increase in searches on Tripadvisor year-over-year) are in FloridaMexico and the Caribbean. When choosing a stay, travelers are lusting after beach resorts and ocean views.

Meanwhile, iconic (and crowded) U.S. cities are continuing to have a slow recovery (based on volume of searches on Tripadvisor year-over-year). Americans are instead opting for outdoor, socially-distanced trips, with over one-fifth (21%) saying that COVID-19 has dampened their desire to visit a city this spring.

NOTES TO EDITOR

The data cited in this release was gathered and analyzed from two key sources:

  • A Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of over 2,000 consumers, in partnership with Qualtrics, conducted between February 22, 2021, through March 4, 2021, across six countries: U.S., U.K., AustraliaItalySingapore and Japan.
  • Site behavioral data sourced from first-party traffic data on the Tripadvisor platform, gathered during the week commencing February 15, 2021 for searches made by U.S. travelers from January 1, 2021 through February 14, 2021 for travel this spring (March 1, 2021 through May 31, 2021).

*Fastest and slowest growing destinations are based on the year-over-year change in the volume of searches for destinations globally made by U.S. users on Tripadvisor for travel between March 1, 2021 and May 31, 2021.

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